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Marketing Communications Specialist

Toledo, Ohio 000 - HCR ManorCare Corporate Office
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ProMedica is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states. The organization offers acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines. The organization has more than 49,000 employees, 12 hospitals, 2,500+ physicians and advanced practice providers with privileges, 1,000+ healthcare providers employed by ProMedica Physicians, a health plan, and senior care services.


ProMedica`s senior care division, formerly known as HCR ManorCare, operates 335+ assisted living facilities, skilled nursing centers, memory care communities and hospice and home health care agencies. Services are provided in 26 states and currently operate under the brand names Heartland, ManorCare, ProMedica and Arden Courts. Over the next 18 months, the senior care entities will begin to rebrand to ProMedica.


Driven by its Mission to improve your health and well-being, ProMedica has been nationally recognized for its advocacy programs and efforts to address and lead in social determinants of health, champion healthy aging and cultivate innovative solutions. For more information about ProMedica senior care services, please visit www.promedicaseniorcare.org.


Description

Responsible for assisting with a wide range of internal and external marketing communications programs and materials primarily for base business along with ancillary businesses such as home health, rehabilitation services and other affiliated HCR Manor Care business as appropriate.

 

1. Provides consultation to corporate departments, field managers and directors and other sales
team members.
2. Assists the managers, director and AVP in developing and producing facility and corporate
communications tools in accordance with the company s policies and guidelines. Produces or
provides content, graphic design, project management for traditional print and advertising
material as well as online content and design for the websites and social media platforms.
3. Provides support for positive public relations and advertising programs for all business lines.
4. Ensures all business lines are in compliance with brand and communications standards.
5. Creates, designs and manages the production of center-specific material including printed and
online messaging.
6. Project manages all tasks through to production and delivery including writing, designing, editing
and proofing. Maintains consistency of design to ensure company standards are met.
7. Supports company on non-marketing communications projects such as leadership conferences
and compliance material.
8. Familiar with all product lines and is responsible for educating vendors and help train new sales
team members on communication policies.
9. Responsible for projects assigned by AVP, director or manager.
10. Familiar with all product lines. Works closely with other departments and team to develop
compliant material.
11. Works with high level management in a confidential manner when dealing with sensitive
information.
12. Is professional in all interactions with the field, vendors and responds to all inquiries (including
online posts) with integrity.

Educational Requirements

Bachelors' degree preferred. Considerable experience in a comparable position will be considered in lieu of degree.

Position Requirements

3-5 years of sales experience, preferred in health care services, products or pharmaceuticals.

Category

Marketing

Posting ID

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HCR ManorCare Copyright © 2018 HCR ManorCare USA, Inc.
All Rights Reserved.

*Equal Opportunity Employer*

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